At adlanguage multicodal advertisement come to the fore, particularly spots on TV and banner ads on the Internet.
Advertising on the internet
The occurrence of advertising jargon on the internet can still be considered a rather
modern subject of investigation. To get to know which forms of advertising are used
and which possibilities of analyzing them are conceivable, please click
here.
Advertising on TV
The complexity of the medium "television" makes up the thrill of analyzing
TV advertisement. To see which aspects can be taken into account in this context,
click here.
Advertising via SMS
The opportunity of advertising things via SMS can be considered the dream of advertising
agencies. One cannot address people more selectively, provided that/if the necessary
supplementary information is available. To see how SMS-advertising looks like click
here.
The latest Networx
Kai Richter has been engaged in the research of "Zielgruppe Kind. Sprachliche Veränderungen der Anzeigenwerbung in 50 Jahren Micky Maus" in our serial Networx No. 47. more
Literature: New entries
Runkehl, Jens (2011). www.werbesprache.net. Sprachliche und kommunikative Strukturen von Bannerwerbung im Internet. Frankfurt/M. et al. more Prieto, Raúl Sánchez (2011). Unternehmenswebseiten kontrastiv. Eine sprachwissenschaftlich motivierte und praxisorientierte Vorgehensweise für eine kontrastive Analyse deutscher, spanischer und französischer Unternehmenswebseiten. Tübingen. more Steinmann, Cary (2011). Evolution der Informationsgesellschaft: Markenkommunikation im Spannungsfeld der neuen Medien. Wiesbaden. more
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