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Hanover, 20.07.2008

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Advertising on the internet

The occurrence of advertising jargon on the internet can still be considered a rather modern subject of investigation. To get to know which forms of advertising are used and which possibilities of analyzing them are conceivable, please click here.

Advertising on TV

The complexity of the medium "television" makes up the thrill of analyzing TV advertisement. To see which aspects can be taken into account in this context, click here.

Advertising via SMS

The opportunity of advertising things via SMS can be considered the dream of advertising agencies. One cannot address people more selectively, provided that/if the necessary supplementary information is available. To see how SMS-advertising looks like click here.

Literature: Search for Publications

We offer you the opportunity of searching for headwords and/or authors in more than 3000 publications (in German and English) ordered systematically as regards subject matter:

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